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Synergy2016 – employer brand strategy – Jamie Millar

Each year at our national client conference, we include a session on SME marketing. Small to medium AEC businesses often don't have full time or senior marketing resources – this is a chance to gain some insights on key marketing strategies, as well as practical tips on how to implement them in practice.

Total Synergy planned and implemented an employer brand strategy in 2016 and in this Synergy2016 talk, Jamie explains the theory and origins of the employer brand concept, introduces a framework to attract, retain and engage employees, analyses the challenges and hurdles faced by Total Synergy in building the strategy, and how the company plans to overcome them and be an employer of choice in the global tech industry.